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The Next Level, Inc. Advertising, Marketing and Human Services
 
The Next Level, Inc. Advertising, Marketing and Human Services Advertising
The Next Level, Inc. Advertising, Marketing and Human Services
We are dedicated to developing the perfect advertising plan for your business.
  • Full placement and verification of all media
  • Electronic Reconciliation (posting)
  • All Printed Material and Signage-Design and Placement
  • Musical Image Campaigns
  • Print, Radio and Television Production
  • Yellow Pages

The Next Level, Inc. Advertising, Marketing and Human Services
The Next Level, Inc. Advertising, Marketing and Human Services Marketing
The Next Level, Inc. Advertising, Marketing and Human Services
We bring new meaning to the term “full-service”.
  • Discreet Market Research/Competitive Research
  • Creative and Logo Development
  • In-House ideas to grow your business
  • Customer Satisfaction Surveys
  • Displacement of your non-profit donations

The Next Level, Inc. Advertising, Marketing and Human Services
The Next Level, Inc. Advertising, Marketing and Human Services Media Buying
The Next Level, Inc. Advertising, Marketing and Human Services
Premier Planning, Buying and Posting Service.
  • Full Verification of Media we place
  • Internal Posting of Television Points
  • Client Advertising Activity Reports
  • Client Financial Activity Reports
  • Multi-Media Combined Reach & Frequency
The Next Level, Inc. Advertising, Marketing and Human Services
The Next Level, Inc. Advertising, Marketing and Human Services Design Services
The Next Level, Inc. Advertising, Marketing and Human Services
Graphic Design that gets noticed including:
  • Letterhead, Business Cards, Envelopes
  • Brochures
  • Catalogs
  • Newspaper Inserts
  • Coupons and Door Hangers
  • Yellow Pages
  • Interactive DVD's and CD's
  • Web Design
The Next Level, Inc. Advertising, Marketing and Human Services
The Next Level, Inc. Advertising, Marketing and Human Services
The Next Level, Inc. Advertising, Marketing and Human Services The Next Level, Inc. Advertising, Marketing and Human Services The Next Level, Inc. Advertising, Marketing and Human Services Advertising Budget:
Business owners often ask me how to determine what their advertising budget should be. I thought I'd take a moment and relay my thoughts on this subject.

These are the things that go into determining a budget. It is much more complicated than the standard 4%-6% of gross revenue.

First, what business are you in and how much competition do you have in your category.
The more competitive you industry, the higher you budget needs to be.

Secondly, how many locations do you have in a 50 mile radius?

Third, how new is your business? Usually your first year the budget is larger to establish yourself. This is probably the reason many businesses fail their first year. I have yet to meet a new business that has an adequate advertising and marketing budget. Some lucky businesses can add money to their plans, but some unfortunate businesses financially cannot. These businesses sit like an injured fish in a shark pond. If they have a lot of competition, they are easy targets. It's so much harder, and more expensive, to correct this problem than to avoid it by having an adequate start up budget.

Finally, what is your price point and market reputation? The higher the price on the items you sell, the higher your frequency needs to be.

I am always available to help you set your individual budgets and strategies. Never hesitate to call!

Happy Advertising!

Quote of the month comes from the cruise director on Royal Caribbean's Majesty of the Seas. "An older woman came up to me one day and asked me if the elevator goes to the back of the ship, I could only stare at her" ! See, you're smarter than you thought!

The Next Level, Inc.
1133 Grant Street
Bettendorf, IA 52722
Phone: 563.388.7000
Fax: 563.388.7004
The Next Level, Inc. Advertising, Marketing and Human Services
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